Hey Andrew,
as promised here are some of the samples sent to a female, 35-60 years old audience.
You’ll see that the tone changes with the brand.
Some are content heavy while others are curiosity clickers:
3 foods that cause inflammation
[Research] Resistance training is medicine (Sent to a male audience)
Fight joint pain with this AMAZING herb (CTR: 3%)
No time to cook and exercise? (CTR: 3.4%)
4 “healthy” breakfast foods you should AVOID for faster weight loss (CTR: 4.7%)
I have other samples where I know the revenue of each email – however, the brand has a heavy direct response approach that you want to steer away from. Still, let me know if you want to see any of them.
Talk soon,
Katja Mokotar