Sell more, easier, and
get recognized as the top expert
in your market…
It’s getting harder and harder to close sales with traditional hard-sell closing techniques.
Your prospects are as happy to buy today as they ever have been… but they don’t want to feel like they’re being sold to.
There’s just too much to choose from and they simply don’t want to feel pressured into choosing you.
Which begs the question: How do you close your prospect in a non-salesy way?
In a world where prospects have access to more choice and more information than ever before, you must help them make The Right Choice.
Your role is not being a salesperson, but an advisor.
As the expert in your market, you are their protector, benefactor, and servant-leader.
Do this right and you will close more sales…
This isn’t about not selling.
It’s about not opening with selling. In other words, you’re putting your prospect’s needs and desires to make the right buying decision before your need and desire to close them.
In today’s marketplace, you need to put VALUE FIRST.
When you do this right, with systematic, education-based marketing, you will close more sales. Not only that, you’ll take the role of a thought-leader and an expert in your market and industry.
More prospects will turn to you, earlier in the buying cycle, to understand how to get the most out of buying products and services like yours.
And even if they decide to go to a competitor… it will only be after fully evaluating and considering your offer and realizing they are not your perfect prospect.
For those who are your perfect prospect, they will be fully confident that they considered all options, and moving forward with you is their best possible choice. Which will lead to greater customer satisfaction and an ongoing preference for doing business with you.
Email marketing is a perfect medium to create a value-first,
education-based marketing and selling funnel…
However, there are principles behind the strategy that you MUST apply to generate maximum sales results.
You need to hit specific content types and flows and use them correctly to educate and motivate your prospects to want to choose to do business with you.
There’s a universal process every customer or client goes through to make a buying decision…
Once you get specific, explicit in applying The Value-First Funnel Strategy in your email marketing or selling situation… you’ll join the small tribe of savvy business owners who have proven themselves with millions-upon-millions in sales.
y’all coming for supper or what?
Katja Mokotar
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Katja Mokotar is a professional email Copywriter. She creates email strategies for CPG eCommerce that generate new & repeat customers… and can often be scaled to $1M and beyond.