How I Made 27% Extra Store Revenue Using Email Marketing
27%
extra store revenue from Klaviyo
email makreting
$11,000
generated from 6 email
campaigns
Want to increase your email revenue?
Brand Story & Challenges
My client works in the eCommerce CBD industry. Their audience is made up of almost equal percentage of men and women from the US between ages 20 – 40.
The client had a basic abandoned cart flow and welcome flow but these were not producing desired results.
This email marketing eCommerce case study shows the effectiveness of having 4 necessary flows in building relationships and retention.
Beyond the importance of flows and relationship building, their email marketing campaign case study also shows the importance of email campaigns in building trust and engagement.
Before working with me
90 days working with me
Before working with me:
-
- Revenue from Klaviyo 0%
- Underperforming flows
- Inactive email marketing
After working with me:
-
-
Revenue from Klaviyo 27%
-
Flows generating 17% ($19,148) of total email revenue ($30,412)
-
Consistent campaign emails implemented and driving 10% of email revenue
-
How I helped...
Flow Setup
The first step with new clients is almost always to audit current performance. Here, I had nothing to work with because the client wasn’t sending any emails.
So the first step was a warmup. This took 14 days.
While warming up the domain, I set up email automations. Flows usually have the biggest impact on the business. As a relatively inactive brand in terms of email marketing, I essentially built their email marketing strategy from scratch.
This client wanted to start fresh, deleting the flows they already had.
I set up 4 new flows from scratch in April:
-
- Welcome Flow
- Abandoned Cart Flow
- Thank You Flow (Post-Purchase)
- Browse Abandon Flow
A good email marketing flow strategy brings in significant revenue for your store within a matter of months or even weeks.
-
- The Abandoned Cart flow is super effective in capturing what could have been lost conversions.
- The Welcome flow builds trust, engagement and first time purchases. As of June 2021, their Welcome flow has produced the highest revenue of all flows.
- The Thank You (Post Purchase) flow allows you to upsell, build trust, and increase customer lifetime value.
- The Browse Abandon flow is optional. We do it only with clients that have significant website traffic. Browse Abandon flow brings back already interested customers that left your site browsing.
In June, just three months after we began working together, email flows made up 17% of my client’s total store revenue:
Campaign setup...
After setting up flows, I focused on warming up clients’ list (not a domain, but the actual contacts on the list) and keeping sender’s reputation high.
Before working with me, the client’s email list received seasonal announcements.
Email campaigns are crucial for building trust and brand familiarity. However, when the list hasn’t received your email for a while, you want to warm up the list. The key here is to start slow but steady and value based — a lot of people will forget they subscribed to your list. Which means the more inconsistent you are with your emails, the higher the risk of people clicking the spam button.
I implemented campaign strategy in May 2021 and began sending out 6 campaign emails per month.
For active lists, I usually recommend 16 (but no more than 30) emails per month… But because of the size and frequency of this particular list, I started with 6 per month.
In June, just a month after implementation, 6 campaign emails generated over $11,000 of total store revenue.
Conclusion
This email marketing case study demonstrates how quickly your eCommerce store can expect to see results with an effective email marketing strategy.
My client generated 27% extra revenue – 17% from flow implementation and over $11,000 from 6 email campaigns!
So…