Blog

If you’ve been feeling the pinch of rising costs for acquiring leads, you’re not alone. But that’s ok…   Wait what?!   Well, look… It’s 2023… The market is saturated. People are skeptical… And going all-in on lead acquisition isn’t sustainable for any business.   This is why … Read more

If you’re looking to hire a great copywriter this guide is for you!   Today I’m gonna walk you through a 6-step process to hire a great copywriter to join your team. I’ve learned these 6-steps from no other than Alex Cattoni, the queen of copywriting – which … Read more

For Ecommerce, email marketing is essential to your success.   This means your welcome email is the first impression your new subscribers have of your brand… so it’s important to get it right.   And did you know that welcome emails can also help increase your sales? In … Read more

Did you know that only 1 in 5 Gmail users check their promo tab? Which means, you should be ever-vigilant when sending emails to your contacts.   If you’re like most business owners, your email efforts most likely build on the golden essentials:  growing a quality list, designing … Read more

No matter how awesome your product… The moment you acquire a lead you start losing them.   I’m curious… On average, how much time, energy, and money do you spend on getting new customers?   If you’re like most business owners, customer acquisition probably takes the vast majority … Read more

“The easiest way to think about starting an email marketing strategy for your online store is putting yourself in the shoes of your customer.” Joanne Coffey, assistant manager of retention marketing at Jones Road Beauty   Email marketing is one of the fastest-growing and most effective ways to … Read more

Increase revenue, boost customer engagement and reduce overall marketing expenses at the same time.   Despite the mad power, most marketers neglect their post-purchase email sequences. I’ve seen a small gazillion of brands that send a receipt and little else. This is crazy, it’s wrong and misses out … Read more

Want new customers — from cold traffic?   Your FIRST stop when someone subscribes to your list should be a “welcome mat” funnel. You probably heard of these as “tripwire” funnels. But that’s a bad name. I mean, who wants to be booby-trapped, as a customer? It’s a … Read more

See how to quickly create segments for campaigns to drive even more revenue.   There have been studies on billions of emails and segmented emails tend to drive more traffic because of relevancy.   “Segmented email campaigns tend to drive much better results than non-segmented ones, including: 14.31% … Read more

“Email is King!” It’s all about marketing. Right? Yes and no. Email marketing is crucial to every online business but if your list doesn’t get managed, maintained and manicured… then unfortunately all that hard work could be going to waste—and you could be losing money.   First impressions … Read more