If you’ve been feeling the pinch of rising costs for acquiring leads, you’re not alone. But that’s ok… Wait what?! Well, look… It’s 2023… The market is saturated. People are skeptical… And going all-in on lead acquisition isn’t sustainable for any business. This is why … Read more
If you have an established business and are looking for growth opportunities… then MVC is it. The Most Valuable Customer Strategy will do 3 things for you: Uncover hidden profit opportunities inside your business. Serve as your 3X to 11X growth potential roadmap. Give you a crystal clear … Read more
Hey Andrew, as promised here are some of the samples sent to a female, 35-60 years old audience. You’ll see that the tone changes with the brand. Some are content heavy while others are curiosity clickers: BOGO 50% off XYZ 🍊 3 foods that cause inflammation [Research] Resistance … Read more
Hey Holly, as promised here are some of the samples from the food, beverage, and supplement industry. You’ll see that the tone changes with the brand. Some are content heavy while others are curiosity clickers: BOGO 50% off XYZ 3 foods that cause inflammation [Research] Resistance training … Read more
If you’re looking to hire a great copywriter this guide is for you! Today I’m gonna walk you through a 6-step process to hire a great copywriter to join your team. I’ve learned these 6-steps from no other than Alex Cattoni, the queen of copywriting – which … Read more
For Ecommerce, email marketing is essential to your success. This means your welcome email is the first impression your new subscribers have of your brand… so it’s important to get it right. And did you know that welcome emails can also help increase your sales? In … Read more
Did you know that only 1 in 5 Gmail users check their promo tab? Which means, you should be ever-vigilant when sending emails to your contacts. If you’re like most business owners, your email efforts most likely build on the golden essentials: growing a quality list, designing … Read more
No matter how awesome your product… The moment you acquire a lead you start losing them. I’m curious… On average, how much time, energy, and money do you spend on getting new customers? If you’re like most business owners, customer acquisition probably takes the vast majority … Read more
“The easiest way to think about starting an email marketing strategy for your online store is putting yourself in the shoes of your customer.” Joanne Coffey, assistant manager of retention marketing at Jones Road Beauty Email marketing is one of the fastest-growing and most effective ways to … Read more
Increase revenue, boost customer engagement and reduce overall marketing expenses at the same time. Despite the mad power, most marketers neglect their post-purchase email sequences. I’ve seen a small gazillion of brands that send a receipt and little else. This is crazy, it’s wrong and misses out … Read more
