- Katja Mokotar, Health Copywriter

Aww, thank you!
You're interested in me, me 🙂

So, picture this.

Fresh out of university, bright-eyed, ready to take on the world, and I land the job I thought I always wanted—a laboratory technician.

Cool, right? Science, experiments, maybe a little “mad scientist” energy?

Turns out… not so much. The job was fine, actually pretty great, but six months in, I realized something unsettling: I had already hit the ceiling.

No next step. No growth. Just a permanent cycle of same-old, same-old.

And then there was the routine. The Routine.

I’d wake up before the sun. Go to the lab. Stare out the window like a moody indie movie protagonist. Days, weeks, and seasons passed, but I was inside the same four walls, listening to the same “Guess who got wasted this weekend?” office gossip.

And then it hit me—I could see my future playing out for the next 40 years, and it looked… exactly like this.

So when they offered me a full-time position, I asked, “Can I grow here?”
Their response? “This position remains static in terms of career advancement.”

Static. Well shit, if I’m gonna settle for “remaining static”.

So I quit. “I’m out.”

Here’s what I do after I’m done with work:

Chasing Something Bigger

For me, the word “static” was the final realization that staying put wasn’t an option.

I need movement.

I need a dynamic lifestyle.

For you, if you know the feeling, it might be the realization that you didn’t want to trade your energy, passion, and time for a paycheck that barely lets you live life on your terms.

When I quit, I had no plan.

But one thing I always knew was I wanted to go back to Sydney, Australia.

When I was 15, I went there with my mom, and my whole perspective shifted.

Growing up in a small town, life was predictable—same bars, same places, same stories on repeat.

But Sydney?

Sydney showed me possibilities.

It felt like I could breathe with full lungs for the first time.

So, after quitting the lab job, I packed my bags and went.

And let me tell you—I loved traveling.

But… there was a problem.

Every time I moved, I had to start over.

New job, new paycheck, new grind.

And not exactly glamorous jobs, either.

Scraping by got exhausting.

I knew I wanted freedom—but I also wanted a career where I could actually do something important, help people, and carry it with me wherever I went.

Discovering Copywriting & Email Marketing

Then, the world stopped.

Cue: Pandemic.

For the first time, I had nothing but time—which, depending on how you look at it, was either a gift or a slow descent into madness.

That’s when I stumbled into copywriting.

Now, I’m an analyst by education.

Numbers, patterns, logic—that’s my thing.

But I’ve always been fascinated by people—why they think the way they do, what makes them take action, and how to communicate in a way that actually connects.

Copywriting? It was the perfect mix of both—part science, part psychology, all strategy.

Then, I got lucky.

I found a mentor who saw something in me.

He took me under his wing for two years, and honestly?

I learned more in those two years than I could’ve in 10 or 15 on my own.

I worked my ass off, followed everything he taught me, and… it paid off.

Why I Do Things Differently

Here’s the thing.

I’m not an entertainer.

I’m not flashy.

I don’t do over-the-top marketing gimmicks or complicated strategies that just make people work harder for no reason.

I’m an educator.

Entertainers take your time for temporary pleasure.

Educators take your time to improve the long-term quality of your life.

And that’s exactly how I approach email marketing.

I believe in simplicity—because at the end of the day, complicated doesn’t mean better.

If you can get the same (or better) results with a simple, effective approach, why in the world would you waste time with an overly elaborate one?

Helping Health & Fitness Coaches Build a Business That Supports Their Lifestyle

Let’s be real.

Most people don’t start a business because they love working endless hours.

They start it because they want freedom—freedom from the 9-to-5, from the feeling that life is just passing them by.

I get that. I lived that.

And that’s exactly what I help health and fitness coaches do with simple, effective email marketing.

I don’t do gimmicks.

I don’t do bloated, complicated email sequences that sound fancy but don’t actually work.

I focus on what works.

Because your business should support your life—not take over it.

With smart, strategic emails, I help coaches like you:
✅ Build stronger relationships with your audience
✅ Increase sales consistently (without sounding salesy)
✅ Automate your marketing, so you spend more time living and less time chasing leads

Simple. Effective. No fluff. Just results.

And more free time to do whatever the heck you want.

So, if you’re ready to make your business work for your lifestyle—instead of the other way around…