If you have an established business and are looking for growth opportunities… then MVC is it.
The Most Valuable Customer Strategy will do 3 things for you:
- Uncover hidden profit opportunities inside your business.
- Serve as your 3X to 11X growth potential roadmap.
- Give you a crystal clear customer lifecycle marketing audit
Which ultimately means more sales for your business and more profits for you.
It’s not enough to simply be good at what you do, and deliver high-quality products or services with good customer service…
The marketplace has gone global and innovation has accelerated. Competitive advantages around individual offers are harder to maintain.
Customers have access to more choices than ever before. And without a better set of buying criteria, they’ll go to the lowest-cost, most-convenient option.
Media and selling costs have increased and profits are being squeezed out of individual purchases… especially the first purchase from each customer.
So to keep up and especially to excel in this environment, you must focus on the long-term customer relationship.
And to make matters worse…
Your competition is getting even more sophisticated and savvy.
What used to be considered an advantage in direct marketing:
- to measure response to a marketing campaign…
- to make decisions based on what led to the greatest profits…
- and to then maximize customer lifetime value on the back-end.
Has today gone to a bare-minimum skillset – and if you’re not already doing at least two of the above already, then you won’t be able to use MVC to its full potential.
With new tech and scalable digital media, everything can be tracked, tested, and optimized. Also, maintaining a life-long customer relationship has become extremely affordable.
If you’re not riding the front of this wave, you’re going to get smashed by it. You don’t have an option today…
In most industries, you can’t drive the slow lane, you can’t go on cruise control. You have to delight customers and focus on outgrowing the competition by providing more value.
Why does The Most Valuable Customer Strategy exist?
First, there was traditional direct marketing:
✔ Acquisition
✔ Back-end
Then, there were 3 ways to grow a business:
✔ More customers
✔ Spending more
✔ More often
Now, we’re entering the total customer lifecycle:
✔ Customer Lifetime Value
✔ Tiny tweaks to exponential growth
✔ The 11-Step Path to Finding Your Most Valuable Customer
How to create rapid 3X to 11X growth in almost any business, in almost any industry, by focusing on the 11 steps in the customer journey…
Once you go through my MVC strategy, you’ll learn the incredible exponential power of applying The Most Valuable Customer Strategy in any business. And how to create massive growth by focusing on each of the 11 steps in a customer’s lifetime relationship with your business.
You’ll learn how you can use the same principle behind the power of compound interest to multiply almost any business’s sales and profits by 3X to 11X. Simply by making a series of 11% to 25% incremental improvements in the effectiveness of your marketing and selling.
I’ll guide you through 11-step process to identify the biggest opportunities for rapid growth, hiding inside your business right now.
And once you’ve seen these opportunities, we’ll dig deeper, step-by-step through the customer lifecycle, showing you how to unlock these hidden profits and maximize your customer lifetime value.
Which ultimately means more sales for your business, and more profits for you.
The MVC is an incredibly powerful tool to help your clients improve their marketing and selling processes, increasing sales and profits.
It’ll break down the entire customer journey into its smallest steps, so you’ll be able to improve and optimize at each step. Taking action in each of 11 steps will as a brick-by-brick compound improvement in sales and profits.
In hard numbers, this compounding improvement looks like…
The ultimate goal is:
✔ To be able to pay the MOST per customer
✔ Must have high predictable lifetime value
✔ Spending more means you dominate media and customer awareness
✔ This makes you look like the biggest player in the market
✔ Until you become the market leader
This training will help you enjoy 3X to 11X growth through maximizing your customer lifetime value over the 11 Steps…
Each step includes…
✔ The Big Question
⮚ “How well do you…?”
✔ Context Questions
✔ A Success Statement
⮚ “You know you’re being successful at this when…”
✔ Measurables
✔ How to move to the next step
So if you’re already measuring the performance of your well established email marketing, and want to surpass your competitors – then you my bud, are gonna love what I can show you with MVC strategy.
Apply here...