I’m going to share with you how you can explode your income with this very simple, unshakeable influence secret.
What you need to know first is that…
People are distracted. They’re confused, angry, stressed… and they don’t know what to do.
I mean, we’re (still) in the middle of Covid 1984…
And there are all these emotions flushing our brains that change every day.
So our job is to close the gap of uncertainty.
Because when people are uncertain:
- They don’t move forward
- They don’t have success
- They don’t change their life
- They don’t buy
This is why every time they hit your homepage, your sales funnel, your thank you page, follow-up email, Instagram, Facebook…
Basically, every time they take action and see something new they have these 3 questions:
- Why am I here?
- Am I in the right place?
- What do I do next?
This means that every single page should address the 3 questions above.
Because if they don’t know why they’re there they’re going to leave and go somewhere else where they know (they have certainty about) why they’re there – there’s a lot of stuff they have to deal with… there are kids running around, there are pop-ups, notifications all kinds of stuff that fight for their attention and they’re not going to take the time to try and figure it out.
For example:
- They’re going to leave and go scroll the Facebook because they are certain they’ll get up to date on what’s happening with their friends and family.
- They’re going to leave and go to your competitor that tells them “Hey, you’re in the right place”.
- They’re going to leave and go open the fridge because they get certainty from food (It’s called comfort eating).
So to have that unshakeable influence that’ll explode your every message should address the 3 questions your visitors are having.
Simply meeting them in their current situation you’ll have much more influence… more people will listen to you… and inevitably you’ll make so much more money.
Is it really that easy?
Of course not and here’s why…
You CAN’T say these words because everybody’s saying the same words…
You don’t want to be another sheep in a flock, average Joe.
To stand out, you need to articulate it in a way that what they’re hearing, what’s being implied is:
Totally cool, don’t panic, I see this all the time.
I know exactly what to do and if you’re gonna listen to me you’re gonna come out the other end.
You need to lead them down your path/process:
“Oh yeah, no big deal. What we’re going to do is this, this and this.
That’ll eliminate this.
So you see how this is gonna hedge against this. And then you’re gonna feel this way.”
Now…
Again, you cannot just say these words because everybody is saying them.
It needs to be IMPLIED by the way that you deliver what you deliver.
That’s it.
It’s tricky and it requires a tremendous understanding of your target market… but that’s also millions and millions of dollars for you.
- Meet them in their current spot: Why am I here? Am I in the right place? What do I need to do next?
- Ease and lead them down the path: Totally fine, Don’t panic. Here’s what we’re going to do…
People are very complex and so are their problems. Once you deliver your message in this way they will listen to you, take the steps you tell them to take and be open to changing their behavior.
That’s how you become an authority.
I hope this makes sense because this is very visceral but if you know your target market as well as you should, I’m sure you know what to do next.
y’all coming for supper or what?
Katja
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Katja Mokotar is a professional email Copywriter. She creates email strategies for CPG eCommerce that generate new & repeat customers… and can often be scaled to $1M and beyond.